Katie Ferraro, a registered dietician, talks about 10 healthy habits before the new year and recommends RW Garcia crackers for a festive holiday snack.
When it comes to deli crackers at this time of year, it’s all about embracing the spike in sales and seeking out new ways to enhance them and stand out from the competition. And when it comes to standing out, there are really only two things you need to consider this year: perimeter product placement and going gluten-free. And if you’re not already on that last bandwagon, or making a move to hop on, the following insights into what’s become more of a movement than a trend may well convince you to take the plunge.
“Sales of deli crackers, a $2.7 billion category, have been relatively flat across channels, with only 0.4 percent growth in the last year, with the last 52 weeks ending October 2,” says Kora Lazarski, senior strategic alliance manager at market research firm SPINS. “However, deli crackers labeled ‘Gluten Free’ have grown 84 percent in the same time period, with most of the growth coming from the conventional channel, and nearly half of all products labeled gluten-free also bearing the Gluten-Free Certification Organization’s third-party certification.”
Genelle Chetcuti, senior director of marketing for RW Garcia, might as well be working for a guru company, as they keenly foresaw this trend coming and established their clean labels long ago. A three-generation, family-owned business that started by selling tortilla chips out of a van, RW Garcia has since expanded their business nationally. They now offer nutrient-dense Artisan 3-Seed Crackers, made with ingredients such as flaxseed, chia and sesame inclusions, as well as their new Pulse Chip line. The company is also a member of the Sustainable Food Trade Association, and incorporates ancient grains, pulse crops and root vegetables into their products. In sum, they’re in full-swing, riding the wave of the new conscientious food movement, and so poised, are taking full advantage of this fourth-quarter boost.
“We know that eating occasions spike during the holiday season, when more people are hosting parties or cooking at home,” Chetcuti says. “The versatility of our crackers makes them perfect for holiday appetizer spreads; they can be displayed on their own or paired with dips and toppings.”
[Read More]. Excerpted from Instore Magazine, December 2016 issue.
SAN JOSE, CALIF. (October 31, 2016) – Family-owned-and-operated snack brand RW Garcia is pleased to announce the promotion of Allan W. Perkins to Director of Manufacturing. In this role, Perkins will assume responsibility for RW Garcia Company manufacturing facilities in Lincolnton, N.C. and Las Vegas, Nev.
“Allan’s role in helping RW Garcia improve our manufacturing capabilities has directly impacted company sales and distribution,” said John Justice, VP of Operations for RW Garcia.
Perkins has been with RW Garcia since 2004, serving in various positions of increasing responsibility. He has served as Plant Manager of the RW Garcia manufacturing facility in Lincolnton, N.C. since April 2012, and assumed the role of Director of Manufacturing beginning Oct. 31.
“Few brands have complete oversight and ownership of the manufacturing process the way RW Garcia does, and that’s one of the reasons I love working for this company,” Perkins said. “In this new role I look forward to innovating and improving our processes to continue producing great-tasting, better-for-you snacks.”