RW Garcia

Over Thirty Years of Delicious Snacking

RW Garcia honors International Year of Pulses with new tortilla chip line

SAN JOSE, CALIF. (June 23, 2016) – A new line of Pulse Chips will join RW Garcia’s artisan tortilla chips and crackers on store shelves this fall. The family-owned-and-operated snack brand will debut three new pulse crop-based varieties at the Summer Fancy Food Show, held from June 26-28 in New York City.

“We’ve been eager to utilize pulse crops, which are versatile, earth-friendly and delicious,” explained Genelle Chetcuti, RW Garcia’s senior director of marketing. “We wanted to create an entirely new product line to honor the International Year of the Pulse.”

The leading maker of corn-based artisan snacks for more than 30 years, RW Garcia has created three Pulse Chip varieties that are a delicious source of protein, are high in fiber and low in fat. They are:
• Black Bean & Ancient Grains: With just eight ingredients and a base that’s 26 percent black beans, these chips have an earthy flavor punctuated by red quinoa seeds and chia seeds.
• Chickpea & Ancient Grains: These chips have a subtle kick from red bell pepper flakes, and a mellow base that is made of 26 percent chickpeas.
• Lentil & Ancient Grains: Made of 26 percent green lentils, these chips also contain protein- and mineral-rich amaranth, which gives a nutty flavor.

Like the brand’s other tortilla chips and crackers, the new Pulse Chips will be free of additives and preservatives, with clean ingredient decks. They are Non-GMO Project Verified, certified gluten-free and kosher, and produced in the company’s wholly-owned peanut- and tree nut-free facility. The Pulse Chips are sold in 7-oz. bags and have an SRP of $3.99. They will be sold in HEB stores beginning in July, and other fine retailers nationwide.

The United Nations declared 2016 as the “International Year of Pulses” (IYP), in order to position pulses as a primary source of essential nutrients and to promote broad discussion, cooperation, understanding and awareness of the crop and its growers around the world. According to the UN, pulses are part of a healthy diet – they are rich in vitamins and minerals, provide a low-fat source of protein and contain high fiber content; they have also been shown to play a role in preventing illnesses such as cancer, diabetes and heart disease.

The sustainability of pulse crops was an important factor for RW Garcia, which is committed to sustainable practices and social good across its supply chain and production facilities. “We’ve always been the brand with heart, and now we’re the brand with pulses!” Chetcuti said. Pulses are part of rotational crops, have a positive impact on soil quality and have a lower carbon footprint than most animal sources of protein. RW Garcia prides itself on sourcing the finest ingredients available, and sources the chickpeas, black beans and lentils for these chips from growers in the U.S. and Canada.

Visit RW Garcia at the Summer Fancy Food Show at booth #5413. For more information about the International Year of Pulses, visit IYP2016.org.

About RW Garcia
Founded in 1982 and based in San Jose, Calif., RW Garcia is a family-owned and operated artisan maker of high quality, organic corn-based snacks. RW Garcia is committed to sourcing the finest ingredients available, and proudly produces all products in its wholly-owned facilities. All RW Garcia products are made from stone ground non-GMO corn, contain no additives or preservatives, are verified non-GMO and certified gluten-free. The company is also dedicated to making the world a better place through sustainable practices, which it uses at its manufacturing facilities in Las Vegas and Lincolnton, N.C. RW Garcia’s distinct products can be found throughout North America as well as in Europe and Australia. For more information, visit RWGarcia.com, or visit the brand on Facebook, Twitter, Instagram and Pinterest.

Media Contacts
Kohnstamm Communications for RW Garcia: 651-228-9141
Rachel Jones-Pittier: Rachel@kohnstamm.com
Erin Erickson: erin@kohnstamm.com

RW Garcia Appoints New Sales Director

San Jose, Calif. – Jan 5, 2016 – RW Garcia, the family-owned-and-operated leading maker of artisan corn-based snacks, announced today that Kai Mitchell has joined the growing company as the Director of Sales. In her new role, Mitchell will be responsible for sales team leadership, driving revenue, and will also contribute to marketing and business strategy.

“I am thrilled to join the RW Garcia family as they look to further expand their very successful business,” said Mitchell, who brings to her new position more than two decades of experience as a buyer in the grocery category. “It is a special family and a special company. Their commitment to creating delicious and healthy snacks in a sustainable, thoughtful way is inspiring.”

Based out of the San Jose, CA corporate office, Kai will be primarily responsible for developing sales strategies aimed at increasing product distribution in new markets, while further building awareness and consumer availability of the RW Garcia brand.

“We are very excited to welcome Kai to the team,” said Margaret Garcia, Executive Vice President of Sales & Marketing for RW Garcia Co. “Her extensive experience in the natural food market is a great fit for our goal to expand business worldwide.” said Margaret Garcia, RW Garcia’s co-founder and vice president of sales. “The increasing demand for healthy snacks has lead us to expand our innovative gluten free snack line, and I’m confident that Kai will play a vital role in increasing our distribution channels domestically and internationally.”

Read the full release.

 

Vegetable-based Snacking Meets Delicious Flavor in New RW Garcia 3 Seed Gluten Free Crackers

San Jose, Calif. – June 9, 2015 – With healthful snacking between meals continuing to grow in popularity, RW Garcia, the family-owned-and-operated leading snack food provider for more than 30 years, is meeting that increased demand with new vegetable-based crackers that are unique and full of flavor. RW Garcia’s new 3 Seed Gluten Free Crackers feature flaxseeds, sesame seeds and chia seeds and are available in three varieties—Sweet Potato, Kale, and Harvest Pumpkin & Blue Corn.

“We chose sweet potato, kale and pumpkin because they’re such strong and popular flavors,” said Margaret Garcia, RW Garcia co-founder and vice president of sales and marketing. “From the traditional tortilla chip, to our new innovative specialty crackers, RW Garcia is all about providing snacks for many different palates—and providing exactly what snack lovers are looking for.”

RW Garcia 3 Seed Gluten Free Crackers bring something new to the table this summer. The crackers are delicious right out of the box and also provide the perfect base for meats, cheeses, dips and spreads. Whether serving as a kid-friendly afternoon snack, as part of a summer BBQ spread, or as hors d’oeuvres at a dinner party, RW Garcia crackers are versatile and tasty enough to play many roles.

[Read More.]

RW Garcia Introduces New Line of 3 Seed Gluten Free Crackers

 RW Garcia, family-owned-and-operated leading maker of artisan and all-natural corn-based snacks for more than 30 years, is now offering a new line of gluten free snacks: 3 Seed Crackers. The line consists of three varieties – 3 Seed Sweet Potato, 3 Seed Kale and a 3 Seed Harvest – that combine flaxseed, sesame seeds and chia seeds with non-GMO corn and other vegetables. The result is a delicious gluten free cracker unlike anything currently on the market.

“We hear from our customers just how popular vegetables such as kale and sweet potato are right now,” says Margaret Garcia, RW Garcia co-founder and vice president of sales and marketing. “With our line of 3 Seed Crackers, we are responding to that demand, while providing retailers with something unique and great tasting to merchandise to their consumers.”

The entire line features Non-GMO Project verified crackers that are rich in omega 3 and high in fiber due to the types of seeds used. The crackers are also free of trans fat and cholesterol.

The new cracker line includes the following varieties:

• 3 Seed Sweet Potato: The inherent sweetness of Beauregard sweet potatoes is combined with stone-ground corn for a light and crunchy cracker.

• 3 Seed Kale: 3 Seed Kale crackers are a superfood delight, rich in antioxidants and omega 3. The kale is blended with stone-ground corn for a cracker that tastes every bit as good as they are nutritious.

• 3 Seed Harvest: These crackers come with naturally sweet pumpkin crackers and stone-ground blue corn crackers together in one box. The two flavors combine to create a delicious balance between the sweet and crispy pumpkin crackers and the blue corn chips.

Like all RW Garcia products, the new 3 Seed Crackers are free from additives and preservatives and contain no trans fat. RW Garcia products are certified gluten free and, as the first snack chip company to be verified by the Non-GMO Project, all RW Garcia snacks use non-GMO ingredients. Additional RW Garcia product lines include Dippers, corn chips with unique flavors in a shape and texture ideal for dipping, as well as MixtBag tortilla chips that combine different types of corn chips in one bag.

RW Garcia 3 Seed Crackers are available now to retailers across the country. The crackers come in a 6.5 oz. box and carry an MSRP of $5.99-$6.49. For those interested in learning more, RW Garcia will showcase the new crackers at the upcoming Winter Fancy Food Show, January 11-13 in San Francisco, Calif., and will be providing samples at its booth (#5209).

For more information about RW Garcia and its family of products, please visit www.RWGarcia.com.

About RW Garcia
Founded in 1982 and based in San Jose, California, RW Garcia is a family owned and operated artisan maker of high quality organic and all natural corn-based snacks. RW Garcia is committed to sourcing the finest ingredients available, and all of its products are made from stone ground non-GMO corn, contain no additives or preservatives, are verified non-GMO and are certified gluten free. RW Garcia operates manufacturing facilities in San Jose, California, Las Vegas, Nevada, and Lincolnton, North Carolina, and its unique products can be found throughout North America, as well as in Europe and Australia. For more information, please visit www.RWGarcia.com.

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