The idea for Tortatos began with a simple question from a young member of the RW Garcia family: Why isn’t there a tortilla chip that tastes like a potato chip? It was a question that intrigued Robert and Margaret Garcia, founders of the family-owned-and-operated leading maker of artisan corn-based snacks, and now they have provided an answer two years in the making: Tortatos, the first-ever half tortilla, half potato chips, that are on store shelves across the country.
Leading Tortilla Chip Maker Develops First Half Corn, Half Potato Chip
Inspired by a young member of the Garcia family, RW Garcia, the Northern California-based family-owned-and-operated leading maker of artisan and all-natural corn-based snacks, has introduced an entirely new kind of chip: Tortatos. Tortatos uniquely combine white corn and red potatoes in one chip, creating the first-ever half tortilla chip, half potato chip.
“For more than 30 years, RW Garcia has focused on innovating great tasting new products that are anything but ordinary, and Tortatos certainly deliver on that mission,” said Margaret Garcia, RW Garcia’s co-founder and vice president of sales and marketing. “There is literally nothing like Tortatos, so they provide retailers the opportunity to offer their shoppers something entirely new and unexpected.”
New RW Garcia Dippers English Cheddar and Sweet Potato flavors offer the perfect blend of all-natural ingredients and delicious taste.
Appealing to consumers looking for natural snacks that offer bold flavor, RW Garcia introduces two great new flavors into the Dipper product line. New English Cheddar Dippers and Sweet Potato Dippers are made with all natural, Non-GMO stone-ground white corn, and a trio of delicious and healthy seeds including flaxseed, black sesame seeds, and chia seeds. Dippers are delicious right out of the bag, but are also long and thin enough to dip into jars of gourmet salsa, bean dip or tapenade.
“Consumers are looking for something new in their snack food. Bold flavors, all natural ingredients, and a commitment to non-GMO are just some of the latest industry trends,” said Margaret Garcia, VP of Marketing for RW Garcia. “The new Dipper flavors capitalize on those trends. English Cheddar Dippers are rich in the tangy flavor of Cheddar cheese, inspired by the sharpest, creamiest English Cheddar. Sweet Potato Dippers have the sweetness baked right in for a sweet and savory combination that is sure to satisfy even the worldliest of palettes.” Read more.
RW Garcia today announced the availability of new Salsa MixtBag® tortilla chips, coming in May to retailers nationwide. MixtBag® tortilla chips are made from all natural, Non-GMO stone-ground yellow and blue corn, and are topped with a delicious zesty seasoning. They’re spiced just right for eating out of the bag or for scooping up your favorite dip.
“The Salsa MixtBag is a great addition to the MixtBag line,” says company vice president and co-founder Margaret Garcia. “The zesty seasoning gives our delicious blue and yellow tortilla chips a terrific kick.”
RW Garcia MixtBag® tortilla chips are made with all non-GMO verified ingredients, are gluten free certified, and come in 3 delicious varieties including: Blue and Yellow corn, Red and Yellow corn, and now Salsa blue and yellow corn. RW Garcia MixtBag retails for $3.99 per 14oz bag. To learn more about the MixtBag product line, please visit our website athttp://www.rwgarcia.com or call us at 408-287-4616.
About RW Garcia Co.
RW Garcia is a recognized industry leader in the manufacture of organic, premium and all natural corn-based snack foods since 1982. With corporate offices in San Jose, CA and manufacturing facilities in California and North Carolina, the company delivers great tasting, organic, all-natural and imaginative flavor combinations in branded and private label offerings from coast to coast and world-wide.