Tortilla chips may not sound like a healthy snack, but RW Garcia tortilla chips are no ordinary chip. The San Jose, Calif.-based company uses the highest quality premium ingredients, including sunflower oil. Jody Kerzman talked with RW Garcia’s senior director of marketing, Genelle Chetcuti, about the company and why sunflower oil is such an important ingredient.
Explain the idea behind your company.
RW Garcia is a family-owned and -operated company that produces great-tasting, better-for-you artisan snacks. Our family’s mission is to be snack innovators.
What makes your products stand out?
Three generations of Garcia’s work in the family business and because RW Garcia is a family-owned and -operated company, we are actively involved in every step of the creative and manufacturing process — from R&D to sourcing to production and packaging. That’s why every RW Garcia snack is delicious and made with the highest quality ingredients, including sunflower oil.