SCOTTS VALLEY, Calif. (Oct. 15, 2019) –
RW Garcia, the family-owned and -operated, better-for-you snack brand based in Santa Cruz County, has partnered with The Hollins House Executive Chef John-Paul Lechtenberg to launch its ‘Go Beyond the Chip’ campaign. Throughout the campaign, Chef John-Paul will highlight innovative, gluten-free recipes featuring RW Garcia’s popular Organic Corn Chips.
“We are constantly seeing on social media our customers creating unique and imaginative gluten-free recipes using RW Garcia Corn Chips, so we wanted to create a specific place for these recipes,” said RW Garcia Vice President of Marketing Genelle Chetcuti. “Our ‘Go Beyond the Chip’ campaign will be the perfect place to share and browse amazing and festive holiday recipes from not only our RW Garcia community, but also the talented local Chef John-Paul.”
Introduced last year and now available in traditional and natural grocers nationwide, RW Garcia Organic Corn Chips are non-GMO, gluten-free, made with no artificial preservatives, coloring or flavoring and come in four varieties: Yellow Corn, Blue Corn, Bar-B-Q and Chili Cheese.
“I think using traditional ingredients that people already have in their fridge or pantry is a practical way to introduce new ideas to their cooking that are realistic and approachable,” said Lechtenberg. “When entertaining for family or friends, RW Garcia Organic Corn Chips act as the perfect binder, a substitute for breadcrumbs and much more for transforming classic dishes into gluten-free homeruns.”
As part of the campaign, RW Garcia is also hosting an Instagram contest for the chance to win a Cuisinart Mini-Prep™ food processor and case of Organic Corn Chips so followers can #GoBeyondTheChip. For more information, please follow @rwgarciasnacks. The contest begins Tuesday 10/15/19 at 11am PST on their Instagram account and winners will be chosen weekly.
Learn more at: https://gobeyondthechip.com/