After the last round of the giveaway, the #GoBeyondTheChip campaign has been a huge success for our fans and DIY kitchen enthusiasts. Over the past several weeks, we have absolutely loved seeing all of our fans’ creative dishes using the Organic Corn Chips as binders. From Meatballs to Falafel with some surprises in-between! Check out all of the fantastic recipes shared from Chef John-Paul on the website here.
NOVEMBER 4th, 2019
BY Karlee Renkoski of BakeMag.com
Middle Eastern Ingredients gain in popularity at Western bakeries
While Middle Eastern countries have adopted global trends in stride, many of their own staple products and flavors have made their way around the world. Take the demand for pita bread and hummus, or chickpeas, in the United States. These products are consistently purchased, and companies must provide new flavors to keep up with cravings. Dates are another example, as many snacks, particularly bars, include this ingredient for flavor and nutritional benefits.
Einat Peled, business manager of Israel-based Bonjour, a baking company under Osem Group, points out the recent penetration of challah bread to foreign markets. This traditional Jewish bread that is portioned then braided is now found across the globe in fresh bakeries and as a packaged product.
At IFT19, the Institute of Foods Technologists’ annual meeting and expo held this past June in New Orleans, Melanie Zanoza Bartelme, global food and drink analyst at Mintel, emphasized that Middle Eastern dishes and ingredients are becoming common. 55 percent of U.S. consumers are interested in buying Middle Eastern food in restaurants or preparing them at home, and 66 percent of U.S. consumers are interested in seeing more of these seasonings in retail stores, while 3 percent want more Middle Eastern sauces and condiments, according to the research firm.
Turmeric has almost caught up to the hummus craze, particularly within snacks. Named a superfood, this spice is flavorful and colorful. Research company Nielsen evaluated products with turmeric at $11 billion in sales in the year ended July 7, 2018. These products also had a 97 percent consumer penetration rate.
RW Garcia expanded its artisan cracker line to include Organic Lentil with Turmeric Crackers. Under General Mills, Larabar has Larabar Organic with Superfoods Turmeric, Ginger and Beet. And Vegan Rob’s produces Turmeric Chips.
Sesame is another ingredient that has taken various forms such as tahini within Western markets. Found in a variety of snacks, Bartelme said it also has become versatile as a sprinkling finish or a source for milk and dessert ingredients.
As the flavors and foods originating from the Middle East persist in western cultures, more will come from countries such as Israel, Syria, Yemen, and Oman, she added.
SCOTTS VALLEY, Calif. (Oct. 15, 2019) –
RW Garcia, the family-owned and -operated, better-for-you snack brand based in Santa Cruz County, has partnered with The Hollins House Executive Chef John-Paul Lechtenberg to launch its ‘Go Beyond the Chip’ campaign. Throughout the campaign, Chef John-Paul will highlight innovative, gluten-free recipes featuring RW Garcia’s popular Organic Corn Chips.
“We are constantly seeing on social media our customers creating unique and imaginative gluten-free recipes using RW Garcia Corn Chips, so we wanted to create a specific place for these recipes,” said RW Garcia Vice President of Marketing Genelle Chetcuti. “Our ‘Go Beyond the Chip’ campaign will be the perfect place to share and browse amazing and festive holiday recipes from not only our RW Garcia community, but also the talented local Chef John-Paul.”
Introduced last year and now available in traditional and natural grocers nationwide, RW Garcia Organic Corn Chips are non-GMO, gluten-free, made with no artificial preservatives, coloring or flavoring and come in four varieties: Yellow Corn, Blue Corn, Bar-B-Q and Chili Cheese.
“I think using traditional ingredients that people already have in their fridge or pantry is a practical way to introduce new ideas to their cooking that are realistic and approachable,” said Lechtenberg. “When entertaining for family or friends, RW Garcia Organic Corn Chips act as the perfect binder, a substitute for breadcrumbs and much more for transforming classic dishes into gluten-free homeruns.”
As part of the campaign, RW Garcia is also hosting an Instagram contest for the chance to win a Cuisinart Mini-Prep™ food processor and case of Organic Corn Chips so followers can #GoBeyondTheChip. For more information, please follow @rwgarciasnacks. The contest begins Tuesday 10/15/19 at 11am PST on their Instagram account and winners will be chosen weekly.
Learn more at: https://gobeyondthechip.com/