RW Garcia

Over Thirty Years of Delicious Snacking

RW Garcia Introduces Avocado & Lime MixtBag Tortilla Chips at Winter Fancy Food

Better-for-you snack brand expands line with innovative, trendsetting flavors!

SCOTTS VALLEY, Calif. (Jan. 13, 2020) – RW Garcia, a family-owned national brand of better-for-you snacks, will debut its newest corn tortilla chip flavor, Avocado & Lime MixtBag, at the Winter Fancy Food Show, held January 19-21 at the Moscone Center in San Francisco.

The new chips, which the company will be sampling at Booth #5460, will be available at retailers in March 2020. RW Garcia, known for its innovative chip and cracker flavor profiles, says that while avocado products are increasing in grocery stores in areas such as sauces, seasonings and spreads, the snack category is significantly lagging behind.

“Our research has shown that consumers are continually seeking out exciting new flavors in the chip aisle while continuing to focus on better-for-you snacks made with no artificial flavors, colors, preservatives or GMOs,” said RW Garcia Vice President of Marketing Genelle Chetcuti, daughter of co-founders Robert and Margaret Garcia. “Our new Avocado & Lime tortilla chips deliver on both, combining two flavors that are growing in popularity in restaurants and grocery stores into one delicious chip made with real ingredients.”

Like all RW Garcia products, Avocado & Lime MixtBag tortilla chips are Non-GMO Project verified, certified gluten-free, cholesterol free and contain no trans fats. Other varieties in the MixtBag corn tortilla chip line are Yellow & Blue and Veggie, available at grocery retailers nationwide.

Complete product line information is available at www.RWGarcia.com.

About RW Garcia

Scotts Valley, California-based family-owned and -operated RW Garcia is a national brand of certified gluten-free, non-GMO verified corn chips, tortilla chips and artisan crackers. Founded in 1982, the company produces all snacks in its wholly owned tree nut- and peanut-free facilities in Las Vegas and Lincolnton, North Carolina, using sustainable manufacturing processes. RW Garcia founders Robert and Margaret Garcia were inducted into the Specialty Food Association Hall of Fame in 2019 for their outstanding contributions to the industry. The brand is sold at natural and traditional grocery stores, club stores and mass retailers throughout North America, Europe and Australia and online at Amazon. For more information, visit RWGarcia.com or visit the brand on Facebook, Twitter, Instagram and Pinterest.

Media Contact:

Katie McKenzie

katie@spmcommunications.com

817-228-2463

RW Garcia Teams Up With Local Chef to Create Festive, Seasonal Gluten-Free Recipes

SCOTTS VALLEY, Calif. (Oct. 15, 2019) –

RW Garcia, the family-owned and -operated, better-for-you snack brand based in Santa Cruz County, has partnered with The Hollins House Executive Chef John-Paul Lechtenberg to launch its ‘Go Beyond the Chip’ campaign. Throughout the campaign, Chef John-Paul will highlight innovative, gluten-free recipes featuring RW Garcia’s popular Organic Corn Chips.

“We are constantly seeing on social media our customers creating unique and imaginative gluten-free recipes using RW Garcia Corn Chips, so we wanted to create a specific place for these recipes,” said RW Garcia Vice President of Marketing Genelle Chetcuti. “Our ‘Go Beyond the Chip’ campaign will be the perfect place to share and browse amazing and festive holiday recipes from not only our RW Garcia community, but also the talented local Chef John-Paul.”

Introduced last year and now available in traditional and natural grocers nationwide, RW Garcia Organic Corn Chips are non-GMO, gluten-free, made with no artificial preservatives, coloring or flavoring and come in four varieties: Yellow Corn, Blue Corn, Bar-B-Q and Chili Cheese.

“I think using traditional ingredients that people already have in their fridge or pantry is a practical way to introduce new ideas to their cooking that are realistic and approachable,” said Lechtenberg. “When entertaining for family or friends, RW Garcia Organic Corn Chips act as the perfect binder, a substitute for breadcrumbs and much more for transforming classic dishes into gluten-free homeruns.”

As part of the campaign, RW Garcia is also hosting an Instagram contest for the chance to win a Cuisinart Mini-Prep™ food processor and case of Organic Corn Chips so followers can #GoBeyondTheChip. For more information, please follow @rwgarciasnacks. The contest begins Tuesday 10/15/19 at 11am PST on their Instagram account and winners will be chosen weekly.

Learn more at: https://gobeyondthechip.com/

Healthier Tailgating with RW Garcia Organic Corn Chips

Image courtesy of Growing Up Bilingual

SCOTTS VALLEY, Calif. (Sept. 10, 2019) –

Cravable crunch and better ingredients mean no sacrifice for health-conscious football fans.

Tailgating and football parties aren’t exactly known for healthy foods but national better-for-you snack brand RW Garcia is changing that with its Organic Corn Chips. Non-GMO, gluten-free and made with no artificial preservatives, coloring or flavoring, the chips offer a great flavor and satisfying crunch so snackers don’t have to skimp on their chip cravings.

Introduced last year and now available in traditional and natural grocers in nearly every state, RW Garcia Organic Corn Chips come in four varieties: Organic Yellow, Organic Blue Corn, Organic Bar-B-Q and Organic Chili Cheese (made with real cheddar) that look and taste like the big national brand but with less calories, fat and sodium.

Perfect in chili, with a dip, or just by the handful, they are also an easy, healthier swap in crowd-pleasing, game-day recipes including:

“Our Organic Corn Chips are being gobbled up by sports fans and snackers everywhere who are looking for decadent game-day treats that are better for them,” said RW Garcia Vice President of Marketing Genelle Chetcuti.  “We don’t think health-conscious snackers should be relegated to the veggie tray, and that’s the idea our brand was founded on nearly forty years ago – we want to provide chips and crackers with great flavor and satisfying crunch but also superior ingredients and better nutritionals.”

RW Garcia also makes crunchy, flavorful Organic Artisan Crackers in Lentil with Turmeric, Sweet Beet, Sweet Potato and Chickpea, as well as Three-Seed Crackers and MixtBag Tortilla Chips. For complete product line information and where to buy, go to www.RWGarcia.com.

About RW Garcia

Founded in 1982 and based in Scotts Valley, California, RW Garcia is a family-owned and operated artisan maker of high quality, organic corn chips, tortilla chips and artisan crackers. RW Garcia is committed to sourcing the finest ingredients available, and produces all products in its wholly-owned tree nut- and peanut-free facilities in Las Vegas and Lincolnton, N.C.

All RW Garcia products are non-GMO verified, certified gluten-free, lower in sodium, kosher and free of artificial additives or preservatives. The company is dedicated to making the world a better place through its sustainable manufacturing practices. In 2019, RW Garcia founders Robert and Margaret Garcia were inducted into the Specialty Food Association Hall of Fame for their outstanding contributions to the industry. Their distinct products can be found throughout North America as well as in Europe and Australia.

For more information, visit RWGarcia.com, or visit the brand on Facebook, Twitter, Instagram and Pinterest.

RW GARCIA FOUNDERS INDUCTED INTO SPECIALTY FOOD ASSOCIATION’S 2019 HALL OF FAME

Specialty Food Association logo. (PRNewsFoto/Specialty Food Association)

SCOTTS VALLEY, Calif. (June 7, 2019) –

Robert (RW) and Margaret Garcia, pioneering founders of national, better-for-you snack brand RW Garcia, have been inducted into the Specialty Food Association’s 2019 Hall of Fame. They’ll be honored at the 65th Annual Summer Fancy Food Show held June 23-25 in New York City.

The Specialty Food Association Hall of Fame’s mission is to honor individuals whose accomplishments, impact, contributions, innovations and successes within the specialty food industry deserve praise and recognition.

The Garcias started their company in 1982 with the simple idea of making healthy, delicious, gluten-free tortilla chips with better ingredients and no preservatives, additives or GMOs. They started out small, driving their van from grocery store to grocery store throughout California to sell their unique snacks into the chip aisle – well before better-for-you snacking was even a category and in 2009, RW Garcia became the first snack company ever to earn Non-GMO Project verification. But the idea and the company’s delicious snacks caught on quickly, and the brand’s popularity soon spread throughout California and beyond for distribution in grocery stores nationwide. They continued their pursuit to make their products better, and today three generations work in the family business dedicated to creating the now-famous chips and crackers that are made in company-owned, sustainably operated facilities.

“Everything we’ve done at RW Garcia comes from a place of wanting something better for ourselves, our family, our environment and our customers. We have a passion for better, from our manufacturing practices to our ingredients to our end products,” said Robert Garcia. “Being inducted into the Specialty Food Hall of Fame is a wonderful affirmation of what we’ve worked toward and stood for over the past 37 years, and we’re so incredibly honored.” RW Garcia’s current product line includes organic artisan crackers, three-seed crackers, organic corn chips and MixtBag tortilla chips.

For complete product line information and where to buy, go to www.RWGarcia.com

About RW Garcia
Founded in 1982 and based in Scotts Valley, California, RW Garcia is a family-owned and operated artisan maker of high quality, organic corn chips, tortilla chips and artisan crackers. RW Garcia is committed to sourcing the finest ingredients available, and proudly produces all products in its wholly-owned facilities. All RW Garcia products are made from stone ground non-GMO corn, contain no additives or preservatives, are verified non-GMO and certified gluten-free and kosher.

The company is also dedicated to making the world a better place through sustainable practices, which it uses at its manufacturing facilities in Las Vegas, NV and Lincolnton, North Carolina. RW Garcia’s distinct products can be found throughout North America as well as in Europe and Australia.