Introducing Avocado & Lime MixtBag Tortilla Chips

Better-for-you snack brand expands line with innovative, trendsetting flavors!

SCOTTS VALLEY, Calif. (Jan. 13, 2020) – RW Garcia, a family-owned national brand of better-for-you snacks, will debut its newest corn tortilla chip flavor, Avocado & Lime MixtBag, at the Winter Fancy Food Show, held January 19-21 at the Moscone Center in San Francisco.

The new chips, which the company will be sampling at Booth #5460, will be available at retailers in March 2020. RW Garcia, known for its innovative chip and cracker flavor profiles, says that while avocado products are increasing in grocery stores in areas such as sauces, seasonings and spreads, the snack category is significantly lagging behind.

“Our research has shown that consumers are continually seeking out exciting new flavors in the chip aisle while continuing to focus on better-for-you snacks made with no artificial flavors, colors, preservatives or GMOs,” said RW Garcia Vice President of Marketing Genelle Chetcuti, daughter of co-founders Robert and Margaret Garcia. “Our new Avocado & Lime tortilla chips deliver on both, combining two flavors that are growing in popularity in restaurants and grocery stores into one delicious chip made with real ingredients.”

Like all RW Garcia products, Avocado & Lime MixtBag tortilla chips are Non-GMO Project verified, certified gluten-free, cholesterol free and contain no trans fats. Other varieties in the MixtBag corn tortilla chip line are Yellow & Blue and Veggie, available at grocery retailers nationwide.

Complete product line information is available at www.RWGarcia.com.

About RW Garcia

Scotts Valley, California-based family-owned and -operated RW Garcia is a national brand of certified gluten-free, non-GMO verified corn chips, tortilla chips and artisan crackers. Founded in 1982, the company produces all snacks in its wholly owned tree nut- and peanut-free facilities in Las Vegas and Lincolnton, North Carolina, using sustainable manufacturing processes. RW Garcia founders Robert and Margaret Garcia were inducted into the Specialty Food Association Hall of Fame in 2019 for their outstanding contributions to the industry. The brand is sold at natural and traditional grocery stores, club stores and mass retailers throughout North America, Europe and Australia and online at Amazon. For more information, visit RWGarcia.com or visit the brand on Facebook, Twitter, Instagram and Pinterest.

Media Contact:

Katie McKenzie

katie@spmcommunications.com

817-228-2463

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